Like any other product, food packaging has a significant impact on the customer and sales of a business. A foodie would shop for those products and ingredients that he finds healthy, tasty, and of high-quality. We are going to share with you a few tips and advice to take your food and beverage packaging design to a completely new level.
Why food packaging is so important?
Food is a prime part of our culture. A well-designed label, food bag or box stands out in a grocery store. Great food packaging designs play a significant role in making a sale. Create attractive food packaging and box design that comprises of elegant typography, overall craftsmanship and mouth-watering photography. The design of a food product should be to captures the sensual experience of tasting and smelling the fragrant oil.
Get the right package size
For heavier and fragile items, there is an automation that measures cuts, products or folds that reduces waste and shipping costs. For packing apparels, polyethylene mailers can be cut and trimmed to match the exact package size.
Logo and Patterns are a good way to infuse interest to your design. Replace the traditional chocolate wrappers by simple patterns in place of an imagery that references the food product or its origins. Vintage papers with attractive designs and patterns can elevate the feel and mood of the season while designing a new series of chocolate packages.
Warm aesthetic design
For small batch food producers, it is advised to go for fuzzy and warm aesthetic in their package designs. Packaging design with a scientific style and line illustrations look clean, simple, and powerful. It relates to the pure, healthy, and cause-oriented stance of the firm.
Captivating label design
Try a label design that is swirly and girly with graphics that incorporates “the legacy feel” that pulls shapes and textures into the modern world with contemporary and bright, colors. Make the packaging design personal and handmade.
Keep the designing part of the label uncomplicated, easy going and effortless. The simple, and flexible packaging system can include printed B and W label that is hand finished with embossing, rubber stamping, and handwriting to fill the information that includes ingredients, product names and serving suggestions.
By combining cooking along with graphic design, you can really benefit by some utterly delicious results. All these tips would definitely assist you in your food packaging tasks.